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by Duncan Epping

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How to grow your blog/youtube channel/podcast/social following

Duncan Epping · Jan 18, 2021 · Leave a Comment

I posted this thread on Twitter and Linkedin, and I figured I would cross-post it here as well, as it makes it easier to find whenever I need to point someone to it. I get this question still once every quarter at least: I started blogging, podcasting, and/or a channel on youtube, how do I grow my audience? It seems that everyone is always looking for that magic formula. But there really isn’t a formula if you ask me. There are a couple of things that will help to grow your blog/podcast/channel or social profile/following though.

First and foremost: content and authenticity! You need to make sure you are passionate about the topic, and of course that it is a topic that others are interested in. if you are not passionate then that will stand out in your content, and if others are not interested in the topic of course views will be relatively low. The content will also need to be delivered in an authentic way, whether that is in writing or recording.

Then there’s consistency and perseverance. You don’t need to post every day, but there needs to be some kind of consistency in terms of content publishing. Once a week, three times a week, twice a month. Keep going, even if you don’t see the numbers going up. This is what definitely helped me grow my blog readership in the early days. I had a goal of one update a week, but don’t force it. If there’s nothing to post, don’t post…

Then there’s timing. If you want to capture views from social media channels, you will want to post the content around the time most people will click it, or see it. As things like RSS readers are pretty much dead, two things will drive your views: social media and search engines. So make sure to pick a day/time where you feel you would get the most traction (look at your stats).

That leads me to the next thing, search engines. Make sure you optimize your content (title, body, keywords, images, video) and platform (wordpress etc) for search engines. Most blogs these days, as an example, will get their views via Google. If Google doesn’t rank you high enough… I guess that speaks for itself right. Most platforms also have plugins to optimize your blog for you, and of course, with youtube/podcasts your shownotes/description and title are absolutely key!

Then there are the social channels. Make sure to grow these organically. Be active on the various platforms, be responsive. Don’t overdo it, don’t try to stand out, but try to be helpful instead! People appreciate the responsiveness, people appreciate the help. Even though my inbox/DMs are swamped at times, I always aim to reply to everyone. Not only reply, but I have a few search columns open on twitter always, if I know the answer to a question I will reply. This not only helps you grow your following, but it also helps with finding new topics for content!

The last thing I want to mention, be unique in terms of content. There’s no point in being blog number 78 sharing release notes. Look for that detail and try to elaborate on it. Dig deeper. Whether it is a blog, a video, or a podcast. People appreciate unique solid content! That is why they will follow you, that is why they will return to your blog or subscribe to your channel or podcast.

Get started!

What if the disk controller driver included in my vendor’s ESXi image is not on the vSAN HCL?

Duncan Epping · Jan 15, 2021 · 7 Comments

Sometimes unfortunately there are situations where a vendor’s ESXi image includes a disk controller driver that is not on the vSAN HCL/VCG (VMware Compatibility Guide). Typically it is a new version of the driver which is supported for vSphere, but not yet for vSAN. In that situation, what should you do? So far there are two approaches I have seen customers take:

  1. Keep running with the included driver and wait for the driver to be supported and listed on the vSAN HCL/VCG
  2. Downgrade the driver to the version which is listed on the vSAN HCL/VCG

Personally, I feel that option 2 is the correct way to go. The reason is simple, vSphere and vSAN have different certification requirements for disk controllers and the vSAN certification criteria are just more stringent than vSphere’s. Hence, sometimes you see vSAN skipping certain versions of drivers, this usually means a version did not pass the tests. Now, of course, you could keep running the driver and wait for it to appear on the vSAN HCL/VC. If however, you hit a problem, VMware Support will always ask you first to bring the environment to a fully supported state. Personally, I would not want the extra stress while troubleshooting. But that is my experience and preference. Just to be clear, from a VMware stance, there’s only one option, and that is option two, downgrade to the supported version!

Is a crossover cable needed for vSAN 2-Node Direct Connect?

Duncan Epping · Jan 8, 2021 · 3 Comments

I had this question last week around vSAN 2-node direct connect and whether using a crossover cable is still required to be used or if a regular CAT6 cable (CAT 5E works as well) can be used. I knew the answer and figured this would be documented somewhere, but it doesn’t appear to be. To be honest, many websites when talking about the need for crossover cables are blatantly wrong. And yes, I also spotted some incorrect recommendations in VMware’s own documentation, so I requested those entries to be updated. Just to be clear, with vSAN 2-Node Direct Connect, or vMotion, or any other service for that matter, you can use a regular CAT6 cable. I can’t recall having seen a NIC in the past 10 years that does not have Auto MDI/MDI-X implemented, even though it was an optional feature in the 1000Base-T standard. In other words, there’s no need to buy a crossover cable, or make one, just use a regular cable.

Can’t have more than 255 characters in VM notes using the vSphere (h5) Client?

Duncan Epping · Jan 7, 2021 · Leave a Comment

I had a question about a limit a customer was hitting with the VM notes using the vSphere (H5) Client. They noticed that whenever they got around ~260 or so characters, they could not add any characters beyond that unless they deleted some. After talking to an engineer within VMware I found out that this is indeed the limit for the vSphere Client today. Through the API, and of course also PowerCLI, you can go beyond the 255 if needed. Also with the Web Client you could do this. If you are hitting this issue, please be aware that it is a known issue and VMware is looking to resolve it hopefully soon.

Logitech Brio Webcam issues with autofocus and not retaining settings on Mac OSX

Duncan Epping · Jan 6, 2021 · 8 Comments

I have been using a Logitech Brio Webcam for the past year or so. It is a 4k Webcam which is very useful for webinars and meetings, especially as I run my Macbook with an external monitor and it is closed. Over the past 9 months or so I had a bunch of trouble with the Logitech Brio Webcam. This week I received a new Macbook and I had to reinstall all components, and immediately after I installed the Logitech software, all issues started popping up again. Auto Focus was just not working as expected, wide/standard view settings were not properly retained, and neither was the angle/width. I made sure I had the latest version of the software, the latest version of the firmware, but that didn’t solve any of the problems. Actually, it made things worse as now I had the camera randomly stopping as well, even had my Mac log me off randomly when using the camera. I solved all these issues by uninstalling ALL Logitech software. Yes, you read that correctly, I uninstalled all Logitech software and the Brio was usable again.

Unfortunately, this means that you can’t configure the Brio as you would wish, and it runs with the optimal/default settings, but at least it works. I was told that the Logitech G Hub software could potentially be a nice alternative. But after reading this thread on Reddit I decided I am going to skip that as well, as I don’t get a real comfortable feeling when reading all the comments. Unfortunately, I don’t have a way to configure the webcam right now, if I find a solution to this problem I will make sure to update this post. You may ask, what would you need to configure? Well in my case I would like to configure the Webcam to use PAL instead of NTSC for the refresh rate, which removes some of the flickering I would be able to spot other wise. Unfortunately, not possible just yet without the software to my knowledge, or maybe one of you knows the answer to this problem? To conclude, I think it is fair to say that the Logitech hardware is great, but unfortunately, the software is not.

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About the author

Duncan Epping is a Chief Technologist in the Office of CTO of the HCI BU at VMware. He is a VCDX (# 007) and the author of multiple books including "vSAN Deep Dive" and the “vSphere Clustering Technical Deep Dive” series.

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