In the last couple of weeks something stood out to me when it comes to the world of storage and virtualisation and that is animosity. What struck me personally is how aggressive some storage vendors have responded to Virtual SAN, and Server Side Storage in general. I can understand it in a way as Virtual SAN plays in the same field and they probably feel threatened and it makes them anxious. In some cases I even see vendors responding to VSAN who do not even play in the same space, I guess they are in need of attention. Not sure this is the way to go about to be honest, if I were considering a hyper(visor)-converged solution I wouldn’t like being called lazy because of it. Then again, I was always taught that lazy administrators are the best administrators in the world as they plan accordingly and pro-actively take action. This allows them to lean back while everyone else is running around chasing problems, so maybe it was a compliment.
Personally I am perfectly fine with competition, and I don’t mind being challenged. Whether that includes FUD or just cold hard facts is even besides the point, although I prefer to play it fair. It is a free world, and if you feel you need to say something about someone else product you are free to do so. However you may want to think about the impression you leave behind. In a way it is insulting to our customers. With our customers including your customers.
For the majority of my professional career I have been a customer, and personally I can’t think of anything more insulting than a vendor spoon feeding why their competitor is not what you are looking for. It is insulting as it insinuates that you are not smart enough to do your own research and tear it down as you desire, not smart enough to know what you really need, not smart enough to make the decision by yourself.
Personally when this happened in the past, I would simply ask them to skip the mud slinging and go to the part where they explain their value add. And in many cases, I would end up just ignoring the whole pitch… cause if you feel it is more important to “educate” me on what someone else does over what you do… then they probably do something very well and I should be looking at them instead.
So lets respect our customers… let them be the lazy admin when they want, let them decide what is best for them… and not what is best for you.
PS: I love the products that our competitors are working on, and I have a lot of respect how they paved the way of the future.